Automatic Action Memo Process (AAP)
Coty uses this software to plan discount promotions for products as they are being manufactured and distributed.
This software is used to figure out whether for instance a fatherday giftset for ADIDAS is viable and can be
accepted by the management team.
This software calculates the Ebitda over collections of products as they are being promoted,
taking in account the production, point of sales, delivery, marketing material, account specifics
and advertisement costs.